038 The Iron Cowboy! James Lawrence, Ironman World Record Holder

Ep. 38 Blog 01

James Lawrence (AKA The Iron Cowboy) set the record for completing the most Ironman-distance triathlons in one year, finishing 30 races in 11 countries during 2012.

But in 2015 James set out to do the unthinkable: complete 50 Ironman distance triathlons, in 50 days, in 50 different states. That’s 2.4 miles of swimming, 112 miles of cycling and a full 26.2-mile marathon EVERY DAY for 50 days straight.

Listen in as James discusses his achievement, his diet, and tons of great ideas and tips you can use to improve your own health and accomplish more in your life.

James Lawrence set the record for completing the most Ironman-distance triathlons in one year (finishing 30 races in 11 countries during 2012)

2015, the 36-year-old athlete set out to do the unthinkable: complete 50 triathlons, in 50 days, in 50 different states. That’s 2.4 miles of swimming, 112 miles of cycling and a full 26.2-mile marathon run every day for 50 days straight. Somehow, Lawrence, “The Iron Cowboy,” did it.

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We’re not sure how he had time to sleep (his average: 4.5 hours a night)!

James and his family set their sights on becoming the world record holder for full Iron Man Races as a campaign to raise money to build dams and provide water irrigation to people and help them become more self-sufficient.His book, “Iron Cowboy- Redefine Impossible” is very highly reviewed on Amazon. You can also find the signed, limited series with color inserts at Ironcowboybook.com!

Part of my message is that everybody’s “difficult” is unique to them. My goal is for people to go out and redefine their impossible.

The current standard of excellence out there is sub-par. We need to start comparing ourselves to ourselves and what WE are capable of and not what other people are doing. Nothing great is ever truly accomplished on our own. There is a team that makes up the persona of the Iron Cowboy –Dallin Rogers of FitCon and James Lawrence did an event to raise money for a veteran charity ran 235 miles across Greece.

The next step is not going to kill you. It’s in that next step on that journey or in life where we discover who we are as a person and we evolve and adapt in those moments. Eventually, it takes us to even greater things.

How to remove yourself from your comfort zone. He often asks himself, “When is the last time I intentionally made myself uncomfortable in a situation?” We face our fears this way. Being successful brings more success and having confidence builds greater confidence.

We get into trouble the most when we are not actively engaged in anything. We need to focus our minds on progress, learning, and change.

For anyone who is listening in that can’t relate, my message is that I am just an average person. You have access to all of the tools and keys that I use which are, belief, conviction, planning, communication, obsession, and passion.

Wake up every single day, plant your feet on the ground and say “Doubt me now!” and go to work. 

Recap from Episode featuring Dave Hall on his journey of losing 17 pounds in 21 days: He accomplished his goal mentally before he ever did physically.

You are always either moving forward or moving backward. For example, James has a habit of listening to one book a month. By gathering information and inspiration he moves forward.

Eat as clean of a diet as you can, meaning eliminate processed food and taking some meats and things in sparingly, and continually be moving your body. People cannot be perfect in their diet all the time and that’s okay. Shoot for a B+ or A- Diet and you will be much more successful in your nutrition goals.

Q: What is your favorite breakfast?
A: Morning starts with a fruit of some kind before a workout. During the workout, he enjoys applesauce or a form of glucose goo. Post workout, he’ll have eggs, hash browns, potatoes, or oatmeal.

Q: Favorite lunch?
A: Costa Vida or basically a fresh Mexican grill. A good mix of proteins, carbs, and fats.

Q: Favorite dinner?
A: Dinner is usually a big salad or something similar to get in most of his veggies.

Nutrition ideas of simply eating real foods. That is, not excessively eating processed foods.

Looking at supplementation as simply a way to fuel your body the right way. Nutrition first, then fitness and finally filling in with supplements.

Young Living Essential Oils are the natural remedies that increase health and wellness.

James is currently working on his coaching platform through Ironcowboy.com, sharing his story around the world and always working toward the next physical goal.

To succeed in anything you have to have a passion for it. You need to do a lot of the little things consistently over a long period of time.

Iron Cowboy Website

Social Media:
Instagram @IronCowboyJames
Twitter @IronCowboyJames
Facebook @IronCowboy

Find information on Utah’s toughest and Vermont’s Toughest race series.


Red Bull article:

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Note that this information is presented as educational in nature and is not intended to diagnose, treat, or cure or prevent any disease.

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